Samantha Cameron: the eclectic executive

By Hilary Alexander, Fashion Director Published: 8:00AM GMT 01 March 2010

Mrs Cameron deftly ensured the coupler and trousers were from opposite labels Photo: GETTY

She flew the British conform dwindle in a purple silk top, from the NW3 pick up by Hobbs, and army trousers from Jigsaw, both between her budding high travel brands.

But she injected a Euro note by adding a coupler by the Danish designer, Malene Birger, who is well known as the black of conform in Copenhagen.

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The coupler and trousers competence both have been navy, but the actuality Mrs Cameron deftly ensured the dual pieces were from opposite labels, meant she put her own personal, somewhat heterogeneous stamp on the outfit, right away disqualifying it from being only an additional protected trouser suit.

Then she played her genius card, by adding a brilliant, purple silk blouse, with a scatter trim, that injected that critical hold of quality of being female to change the manly tailoring of the coupler and trousers.

Purple was an insider preference - in each shade from lilac to violet, it is a key colour for subsequent autumn/winter. The saffron-coloured pashmina she was carrying, shows conform certainty and earns her serve character credibility.

As beautiful executive of Smythson, the intelligent Bond travel stationers, and potentially, the mother of the destiny budding minister, Mrs Cameron well understands the worth of image.

Her conform habit embraces the high street, and additionally includes brands informed to most operative women, such as Reiss, Zara, Topshop, Jaeger, Marks & Spencer, and Cos, with occasional forays in to engineer labels such as Erdem, Stella McCartney, Prada and Phillip Lim.

But in any case of the start of the pieces, it is her capability to brew them and give a basic, tailored, operative habit the X factor, with pleasing fabrics such as silk, and the further of colours that zing out, that is right away a signature Mrs Cameron has done her own.

Sitting in the front row at the Burberry Prorsum show at London Fashion Week, recently, she played a identical conform card, teaming a Stella McCartney coupler with Jigsaw trousers, and afterwards adding a silk blouse by Erdem.